Friday, February 15, 2013

Magento SEO Guide to better optimize your Magento website

Magento SEO Guide to better optimize your Magento website

Magento SEO Gui
Magento is a unique platform with integrated e-commerce SEO. Initially, when it was released there was no written rules or step by step guide for Search Engine Optimization in Magento. It was designed primarily as a platform for search engine friendly and updated version is now 1.2.1. To implement correctly, first newest version should be used followed by the activation server URL rewriting, which is located under System Configuration-Web-Engine Optimization. Here are some tips that can guide Magento SEO to better optimize websites Magento.

Version WWW WWW vs non-WWW version is known as secure and non-www version is not secure. Below are secured or unsecured options, you can locate the base URL and set the chosen field. This function allows you to choose among the WWW and non WWW versions. At this point, you can set the thing most favored change without redirection WWW WWW or not anyway. After that, you can produce a 310 redirect by. Htaccess with mode_rewrite. This action will also check Magneto accumulation SID query to your URL. Always check that the base URL is redirecting. Put in index.php in the root when you edit the file. Htaccess. Just about line 119 use the following code:

Use the following code if your Magento installation is not found in the root, unlike http://www.mydomain.com/magento/ subdirectory:

Header Settings: The default title of the Magento installation is "Magento Commerce" forever. Looking to increase quality traffic to your Magento platform? Then, you must remember the following steps:

* It is advisable to keep your keywords in your title side of the page that the search engines focus on the first word or words that are closer to the title page. This will increase the chances of clicks most likely by people who are looking for results pages.

* Initially, you must remove the default title "Magento Commerce". To get rid of the default title, go to Configuration => Design => HTML Head.

* Select a title and relevant to your site. This title will be especially used by many non-content pages without custom title. Few of these pages are "Contact Us", "Popular Search Terms" and more.

* You can also use the suffix title to include the name of your store for all page titles, products and categories. It is advisable to keep the empty prefix for the reasons stated above.

* After that you need to keep default Description and Keywords default empty. For all applications INDEX, FOLLOW is set up robots and other non-production environment by default noindex, nofollow to avoid indexing site.

* This is a good time to add a new canonical tag for optimizing your web pages stores. To develop your SEO Magento, you can set the canonical URL s for the module for Magento attach to your head.

* It is also desirable to remove the s Meta empty your code by installing Yoast MetaRobots module. Sometimes Magento converts Meta robots not set a meta tag in the following style:. This could end up in some strange behavior in search engines.

Pages CMS: CMS (Content Management System) is a unique management tool for your business and allows you to make content changes. CMS pages are pages such as fixed are we? Page, Home pages and customer service to provide information about your online store and these pages are generally managed by the back panel. These pages are complete pages that are accessible by their own URL.

Optimization category: Magento gives you the power to add the name path for URL categories of product. As Magento does not support this feature well, it's duplicate content problems and it is a good idea to disable this feature. For the purposes of this, go to System => Configuration => Catalog => Search Engine Optimization and implement "Use categories path for product URL is" no ".

This is a good time to work out the details for each category. Go to catalog => Manage Categories. The most compelling areas are:

Meta Description: Place a catchy description here. Remember that your visitors can see the explanation in the results lists of search engines.

Page Title: It's good to keep it blank to use the category name including categories of parents. At the time to customize the title will be exactly like your contribution, without the presence of the parent category ..

Key URL: Try to keep a small but rich URL keywords. It is good to remove stop words like "the", "and", "for", etc. Note that you can put that all viewpoints stores and store multi-language, you are required to keep language independent.

To view each store, you can specify the name, page title, description and meta data. It is a special feature for stores multi-languages.

The optimization of products: Products page optimization is similar categories. You can put meta-information for each "Store View" and "Default". Also note that the "Meta Title", title overwrite the entire page, including categories except title prefix / suffix, and not just the product name. In general, the images will be renamed the product title, alt tags and titles by default. You can change the alt and title for each product. This can be done for each specific store view also.

Magento Template optimization:

Optimized Blank Template:. Coats default Magento as "Modern Theme" default theme "and" Blue Skin "does not work well in the use of rubrics From the perspective of SEO, there are many opportunities for developing a Magento white. SEO theme, depending on the base Blank Magento Theme was developed for your convenience.

Topics: The default logo is a h1, which must appear on the first page, apart from this page, all other pages should not be more than h3. The important factor is to get the content title in an h1 tag. For example, a category page should have the name of the category and a product page, it must have the name of the product. Besides that, you should clean the use of more topics.

It is recommended to eliminate the use of headings in the sidebars. You can also make the text relevant to the store (ie include key). There is no basis for adding "static" and keyword less than h4 titles. For example, it is good to change all the tags in h4 div class = "head" tag solids. This is the best time for content optimization. Put the name of the category in h1 and product names in a h3 in the pages of categories and define the product name in a h1 on the product pages.

Clean up your code: In general, CSS and JavaScript pages doesn t contribute anything beneficial for SEO for Magento which pages JavaScript and CSS situated directly in your template should be offset external CSS files and JavaScript. This helps to keep your templates clean and ensures that your users can get those files on first load and alleviate the search engines from downloading the same every time.

Aim for speed: The speed is the most important factor that directly contributes to remarkable visitor traffic s. The two notable things that can be done to improve the speed of your Magento installation s are:

Facilitate caching. Go to System => cache management functions and enable caching.

You can significantly increase the speed using Magento's caching PHPopcode and MySQL.

These tips will help Magento Search Engine Optimization to optimize your Magento website.de to better optimize your Magento website

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